Buzz, the bank that’s for everyone - whenever they need it. More than ever, it’s harder to manage your money. Having it all in one place makes life easy. Buzz intends to break the stigma around money and help people regain control of their finances.

The challenge was to craft a brand identity that felt approachable, inclusive, and free of the usual financial jargon, this allowed for a simplistic approach to be taken. From logo design to tone of voice and visual language, the goal was to create something that felt people focused.

Centred mainly around OOH executions, a bold identity was developed based on a strong logo mark and a vibrant green colour palette—symbolising safety, growth, and balance: all qualities Buzz strives to bring to their customers. Paired with clean, modern design choices, this allows the brand to be flexible across various touchpoints, ensuring Buzz is presented clearly and consistently wherever it appears.

2025 / Brand Identity Design