Being relevant and current for a brand is always important. Newness at John Lewis was a way of showing customers and potential customers that the latest brands and products are being stocked in-store and online. Curated products with a focus on seasonal and lifestyle, were visualised bursting out the brands Brand Line symbol creating a unique piece of key-artwork. The key-artwork was then utilised in several weekly digital and editorial pieces touching various output points. 

John Lewis / 2022 / Key Artwork and Composition Design